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“You guys should give me some free stuff so I can rep you guys!”
We hear this at least a few times every week. If you are reading this, there is a good chance you have been guilty of it at least once. That’s ok, we love you :) This isn’t a bad thing to hear. We are stoked when people want to spread the love. The problem with this is that we didn’t start this brand just to give people products with no meaning. We started this brand because we wanted to do something new and be something different. To us, being different isn’t just winning people over with free stuff.
This world is run on companies controlling their fan base with strategic discounts, sales effective incentives, contests, and physiologically catchy taglines. In the world today, psychologists have a higher demand for marketing than they do for counseling. Brands know how to get inside your head!
To put things simply – We don’t know how and that’s not our purpose.
Every incentive we have, every contest we sponsor has a purpose. We make decisions based on our values and our vision, not on sales figures. We are a new kind of company: an environment and consumer conscious company with values. We are not represented by just our clothing. We are represented by our love for life and a desire to push ourselves to new limits. So if we aren’t represented by just our clothing, why should you be?
Clothing isn’t the root of why you do what you do. It doesn’t magically make you “cool” or “pro” like most brands want you to think. It represents a way of life and a set of values. Kuborra’s products represent the movement of people that simply love life. People are tired of being used by businesses and looked at like sheep ready to have their extra cash sheared off every few months.
You represent us by loving life like we do. You represent us by trying new things and reaching new heights. Our products push a movement and a way of life, not just a brand. Our products vindicate and establish the lifestyle; they aren’t a lifestyle in themselves. So the point isn’t to push a product, it is to push a way of thinking.
Don’t get us wrong, when we have a chance, we love to spread the swag love and give away our product. We try to do it in ways that promote people to not just share our brand name but our mission with the world. We want to hook everyone up but we don’t get joy from someone just getting a free product that has no meaning to them. We get joy from someone understanding our vision and seeing new potential in themselves.
We obviously want people to rep Kuborra’s gear; that’s why we try so hard to make it the highest quality product on the market. While that is true, we want people to rep our lifestyle first and our brand second.
by Jesse Cooke
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